Despite being the founder of arthouse movie streaming platform, Efe Cakarel, is not what you might call a conventional cinephile. He studied electrical engineering and computer science at MIT, got an MBA at Stanford and then worked at Goldman Sachs - before throwing it all in to dedicate himself to the world of film. In his office, situated in the heart of London’s Soho, and surrounded by old film posters, vinyl records and computer equipment - we talked about the influential behaviours of Asian consumers, the dynamism of emerging markets, the economics of online streaming and the paradox of infinite choice.