59: Effective abandoned cart campaigns with Jordan Gal

How many apps or services do you use for your online store that let you track the ROI on your investment in that app, down to the dollar?

Jordan Gal of CartHook.com joins me today for a discussion about abandoned cart recovery emails. By sending effective abandoned cart followup emails, you can significantly boost your store's revenue with your existing traffic, and you can see exactly how much these emails are increasing your store's revenue.

Topics covered in this episode:

How to get as much revenue as possible from the money you're already putting into driving traffic to your site

Factors that have an impact on abandoned cart conversions

How much of a difference abandoned cart software will make on your conversion rate

Jordan’s recommended abandoned cart campaign to buyers and why it works

Should you use discount codes to get people to come back to an abandoned cart? If so, when?

What to consider when choosing an abandoned cart followup service

Jordan’s new app that allows you to customize and optimize your Shopify checkout page to improve conversions

Links mentioned on the show:

CartHook

Klaviyo

AbandonAid

Rejoiner

Bluecore

One page checkout for Shopify

CloudFlare

Slack

Help Scout

Intercom

My Notebook

Trello

Pomodoro

Calendly

Snagit

Joe Rogan Podcast

Tim Ferriss Podcast

Zero to Scale

Startups for the Rest of Us

Hardcore History 

Bootstrapped Web

Carthook Podcast

Jordan Gal on Twitter