Effective Altruism and the Human Mind: The Clash Between Impact and Intuition, examines the psychological barriers that prevent people from acting in ways that maximize positive impact. The authors discuss how people often prioritize emotionally salient causes over those that are more effective, and how common biases like nearsightedness, scope neglect, and speciesism influence decision-making. The book explores the concept of effective altruism and presents research on the potential to change values and behavior through reason-based arguments and social norms.