Nikita interviews Anand Siva, CEO of the newly launched India Animal Fund that encourages effective giving for animals. The fund is backed by professionals in the corporate sector, blessed by His Holiness the Dalai Lama and supported by several celebrities like Sir Paul McCartney, Alicia Silverstone, Madhuri Dixit and Shikhar Dhawan.

India’s first platform created by seasoned professionals in the corporate sector, that encourages effective giving for animals, bringing together high-value donors, highly efficient NGOs, and a solution-based mindset to ensure the reduction of animal suffering.IAF brings together a diverse mix of passionate leaders from the corporate and animal welfare sector taking a strategic look at ending all forms of animal harm. With decades of experience in multinational corporations and the development sector, they believe that doing the most-good means to minimise the suffering of the most vulnerable viz animals.They are devoted to the cause of mainstreaming and elevating the animal protection movement in India. They work in collaboration with national and international sector experts and constituents to create impact.

Anand Siva is the CEO of the India Animal Fund. After proving his mettle in advertising, data & analytics for 3 decades, Anand is now involved in building tech solutions in the e-com space. He’s a known name in the field of animal welfare, having led many campaigns to draw awareness & public support and manages the non-profit PACE Trust (Protection of Animals and Conservation of Environment). He’s a firm believer in the concept for life without medicines and conducts corporate sessions to help boost health & productivity.