This episode originally aired on: December 7, 2020.

Rahul Vohra, Founder & CEO of Superhuman, shares the insights he learned from his previous startups and acquisitions, along with the unconventional strategies used to grow Superhuman’s user base.

In 2017, Superhuman launched an email platform that boasted faster speeds and innovative features like email unsend and artificial intelligence assistance. Despite a price tag of $30 a month for email — a traditionally free product — the waiting list of potential customers grew to 180,000 people. A $33 million USD Series B (led by Andreessen Horowitz) gives Superhuman a valuation in the range of $260 million USD.