The 100 Club

Effective communication between sales and ops with Cristy Ballard


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Some can talk about it, others can do it. 


Sales and operations… we’ve talked about it before and we’ll continue to break down the stigma of working cohesively as a team. 


The results? 21 consecutive straight months of positive net gain, increased NOI, and happy ownership groups. 


Listen to the passion of Cristy Ballard, SVP of Sales and Marketing for Solstice Senior Living, talking about how opening up the lines of communication and being vulnerable has unlocked unreal results for her communities. 


Also, If you’re at Argentum, be sure to attend her panel Monday at 3:15 as she talks about the Women in Leadership program on how they are closing the gender gap in business! 

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The 100 ClubBy Michael Moye