It's essential nowadays for the church to raise effective communicators. There are so many messengers out there who try to distort God's truth by communicating falsehood. Unfortunately, they are excellent communicators. So, they succeed in misleading and deceiving many people. Instead of improving our skills in communication, many in the church today rely on traditional communication methods that are not very effective. Consequently, we do not get a hearing for our Message, even though our Message is the most life-changing message of all.