In this episode, Chris speaks to David Hutchens an author and learning designer who creates solutions for leaders in organizations worldwide to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations.

David also shared 3 types of stories you can leverage in several areas of sales:
Origin Stories - What excites you about your journey
Eureka Stories - Let us see the people and process of creation of your product/service
Value Stories - Share your values to sell yourself, not your product.

We discussed the value of stories for all aspects of the business from Sales, to Leadership to Product launches and Branding.

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