In this episode, Melinda Emerson and Carolyn Crummey discuss the significance of content marketing for small businesses. They delve into optimal content channels, video platforms, and the process of content creation. They also discuss the future of AI in content creation, the importance of adding value, and strategies for updating and repurposing content. The episode concludes with business advice and offerings at Small Biz Lady University.

(0:00) Introduction and Welcome with Carolyn Crummey

(2:40) Understanding the Importance of Content Marketing

(6:18) Determining the Best Content Channel and Exploring Video Platforms

(10:45) The Process and Systems of Content Creation

(12:44) The Evolution and Future of AI in Content Creation

(15:41) The Importance of Value in Content Creation

(16:05) Sponsor: Small Biz Lady University

(17:17) Updating and Repurposing Your Content Strategy

(20:10) Best Business Advice and Recommendations

(22:40) Closing Remarks and Offerings at Small Biz Lady University