Historically, the industry has grown through disruptions like recessions and pandemics due to its flexible, low-entry model and demand for income opportunities.. Companies should shift to value-driven products, enhance online sales, and manage finances carefully. Crises also create opportunities such as increased recruitment, demand for wellness products, and digital expansion. Overall, firms that embrace innovation, maintain customer trust, and invest in technology can survive disruptions and achieve long-term, post-crisis growth.

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