Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor in your booth along the path to becoming a valued client. In this episode, Janae Peel from Captello shares tips and best practices for:

• Staying focused on the conversation in your booth
• Transitioning leads into your follow-up system
• Personalizing follow-up to increase response
• Building a relationship with your new leads