In this episode of the Write Anyway podcast, Sue interviews digital marketing expert Alex Strathdee (https://getshelflife.com/) to delve into effective strategies for growing your readership and ensuring a successful book launch. They discuss the concept of the viral coefficient, emphasizing the importance of finding ideal readers who will actively promote your book. Drawing parallels from startup strategies, Alex offers actionable insights, including leveraging virtual assistants, understanding audience dynamics, and adopting innovative marketing tactics.

The episode also highlights mindset shifts necessary for successful marketing and provides practical advice for systematizing marketing efforts. Learn from real-world examples like James Clear’s 'Atomic Habits' and Mike Michalowicz’s 'Profit First', as well as the unique approach of creating a book with built-in virality.

00:00 Introduction and Welcome

00:28 Meet Alex Strathdee: Digital Marketing Expert

02:06 Understanding the Viral Coefficient

04:06 Applying Startup Strategies to Book Marketing

05:39 Real-Life Examples of Successful Book Marketing

11:02 Mindset Shifts for Effective Marketing

13:11 Systematizing Your Marketing Efforts

16:00 Final Tips and Closing Remarks