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Effective SEO budget planning strategies for small businesses

In this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, and the significance of using the right tools. The conversation also covers how to make SEO budgets agile by monitoring performance metrics and adjusting allocations based on results. Overall, the episode provides actionable insights for optimizing SEO strategies and budgets.