Direct sales business success largely depends on the well-functioning rank advancement. However, too many networks face the “broken rung” problem: the first promotion is too hard and turns off the newcomers. The rank concept of direct sales companies is an attractive factor for distributors to join the company because of the promise of achievements, both in terms of earnings and professional growth   is core to the success strategy of direct selling companies. Rank structures, although complex in direct sales companies, influence sales force to perform better. The rank climb heatmap and four expected-to metrics, such as Promote-Time-Stick-Yield, allow the leaders to see where their distributors drop off. Cohorting the field also reveals what catalyzes the exponential growth among some cohorts. The rank bottleneck ROI planning tool lets you test the interventions, such as criteria simplification or adding a sponsor support, and understand the results before rolling change out.  

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