Stay Outstanding

Effective Visibility With Julz Vitality (PR Julz)


Listen Later

In this episode of the podcast Gavin is joined by Julz Vitality, host of the Positive Impact TV, a visibility  strategist and social media coach to talk about her journey and how to widen your audience by becoming more visible.
You can donate to Gavin’s JustGiving page for The Ocean Cleanup by clicking here: https://bit.ly/3DRZefO
Donating through JustGiving is simple, fast and totally secure. Once you donate, they'll send your money directly to The Ocean Cleanup, so it's the most efficient way to give - saving time and cutting costs for the charity.

KEY TAKEAWAYS

  • A lot of people, whether they’re entrepreneurs or they’re behind a cause, or running a nonprofit, whatever they have a passion for, they sometimes shy away from being visible because of the level of confidence they have about their message, how much impact they can make with that message, or a combination of the two. Sometimes they’re just lacking the strategy and don’t know how to get out in front of more people. Other people are visible but they aren’t converting their views, followers, listeners into buying customers. I often bring people back to their foundations of why they’re in their business, what is the main impact they want to make, and what kind of person they want to help. Understanding why and the basics is often something that we lose when we become multi-passionate.
  • A lot of people chase numbers thinking that if they do that they’re more likely to get results. Have in mind that you want to stand out, have something that’s valuable to your target audience, give them a taste (lead magnets, freebees, free events) so they know what it’s like to work with you. 
  • People relate based on who you are. Showing them a little bit of your authentic self in addition to being known for one main thing about your business, that combination creates a memorable impression in people’s mind, so when the time comes for them to look for someone to help them with this or that they are going to remember you because you’ve established that connection on a level different than just being in the directory of their service provider. There’s something more real to it.
  • I started with a video podcast/YouTube show which inspired the rest of my business. The reason I started that channel was because that’s how I was healing from traumas that I went through. I was literally turning to YouTube for every answer. The information I found, the people I connected with and followed, and then joining the groups behind these thought leaders really helped me get from a place of being stuck to inspiration and potential. Initially I was attracting guests on my show that were helping me heal, every interview was a little coaching session for me. As I was healing, I was attracting guests that were more about mindset, business, and positivity. 

BEST MOMENTS
‘Even if there’s no demand for your service, or people don’t resonate with your brand, at the moment, as long as they remember you  one primary thing they will likely try to find you when that need arises.’
‘We have shiny object syndrome as entrepreneurs; we learn a new skill, we want to add it to our portfolio. It’s irrelevant: Pick something you want to be remembered for’
‘You’re the only you, so authenticity comes with that.’
‘As we transition out of the pandemic into more online business models we’re really underestimating the power of our about sections on our social media profiles that really replaced our business cards.’

ABOUT THE GUEST
Julz Vitality is a Business Coach & Visibility Expert, Show Host & Community Leader. Her mission is to MAKE YOU SHINE! She's always been a connector and a promoter of talent, bringing more eyes on your business or project!

CONTACT METHODS
Website: https://subscribepage.io/speak

ABOUT THE HOST
Gavin Scott is a born entrepreneur with a passion for start up and scale up. He has over 20 years real estate experience in investment and development.
Gavin says: Over the years I have discovered that mindset is everything. Now, that might sound obvious, but it is! You see the number of awoken minds are very few in reality. Whilst acknowledging mindset is key it is absolutely different from utilising, influencing, impacting and effecting great change, for yourself, your loved ones, friends, colleagues and the wider public.
Why?
Like most of us I have had many ups and downs. I want to share the lessons learnt and promote a better environment for all, internally and externally!
How?
Through sharing my own experiences and hosting some fabulous individuals including some big household names to discuss key topics around mindset and the success formulas I hope the listener will become inspired to create space for change for betterment in their lives. I aim to inspire change by encouragement, not by force. I intend to inspire by education, not by regulation.

CONTACT METHODS
[email protected] 

...more
View all episodesView all episodes
Download on the App Store

Stay OutstandingBy Gav Scott