Today on Next Gen Now Rudina Seseri is joined by Scott Kirsner, Writer at Boston Globe.  Scott Kirsner-writes the weekly "Innovation Economy" column and blog for the Boston Globe and Boston.com.  They discuss how a startup can effectively draw media attention, as well as some examples of the critical factors to success.

Today on Next Gen Now Rudina Seseri is joined by Scott Kirsner, Writer at Boston Globe. Scott Kirsner-writes the weekly "Innovation Economy" column and blog for the Boston Globe and Boston.com. They discuss how a startup can effectively draw media attention, as well as some examples of the critical factors to success.

Today on Next Gen Now Rudina Seseri is joined by Scott Kirsner, Writer at Boston Globe. &nbsp;Scott Kirsner-writes the weekly "Innovation Economy" column and blog for the Boston Globe and Boston.com. &nbsp;They discuss how a startup can effectively draw media attention, as well as some examples of the critical factors to success.

Effectively Drawing Media Attention With A Startup

Next Gen Now with Rudina Seseri is your inside track to technology, innovation and the startup world. Rudina bridges listeners with the braintrust of the business world, speaking with early adopters and industry-leading innovators. Each week she gives you a backstage pass to the people designing, building and marketing the companies, products and services of the future.

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Effectively Drawing Media Attention With A Startup

Effectively Drawing Media Attention With A Startup