In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group,  and Dave Kwajewski, Executive Director of Business Development at Corealis Pharma, discuss the challenges and strategies in selling science. Dave, with 22.5 years in sales, emphasizes the importance of understanding scientific processes and the evolution of sales techniques, from traditional trade shows to AI-driven interactions. He highlights the need for companies to focus on their strengths, especially in early drug development, and advises leaders to hire smartly and understand market realities. Keith and David agree on the value of networking and personal interactions in building trust and closing deals.

Driving the Business of Science is the podcast for clinical operations, IT, and business managers in the pharma, biotech, and medical device world.

Bringing new products to market takes more than just great science. From R&D and clinical to regulatory and approval life science leaders require fit-for-purpose technology, processes, and partners at step.

In the Driving the Business of Science podcast leaders from across the life science industry share real-world experiences and practical insights that will impact your business.

Join host Keith Parent, serial life science CEO, as business leaders share experiences and insights on emerging challenges in the life science market.