We often hear about the open loop technique to inspire curiosity and spur action. But what is it really? For most of us, open loop content is a mystery or a teaser. It’s what keeps you hanging on the edge of your seat. Open loop content is effective at getting and keeping your audience’s attention because our brains are wired to seek closure or fill in the blanks. This works on the premise that open looping something that the brain can’t fill in will leave you anticipating and excited to find out more. In other words, you stay glued to the page until you get some answers or you’re satisfied. Open looping future, as well as past content, will have people hanging on to hear what’s next and what’s coming up in the future.

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