Day 4 of the 12 Days of Player Development focuses on how to effectively use data for intentional programming.

In this episode, Ed shares a real example from his time at the University of Houston where simple, player driven data led to one of the most successful career development programs he has ever implemented.

Instead of relying on complex analytics or overbuilt systems, Ed explains how understanding player behavior, listening to what athletes actually want, and using practical data points can drive real engagement and impact.

This episode covers:

• Why most player surveys fail

• How to collect meaningful data without overcomplicating it

• How to turn player input into high impact programming

• Why data should guide decisions, not replace judgment

If you work in player development, athlete engagement, or leadership, this episode will help you rethink how you use data to serve athletes better.