Addressability refers to the capability of targeting specific audiences based on characteristics like demographics, psychographics, and geography. It involves matching this audience data with viewing trends in order to deliver ads to groups within defined segments. In this episode, learn how Addressable TV advertising can deliver the right message to the right customers. 

WHAT YOU'LL LEARN: 

• Addressable TV: what it is and how it works
•  The future of addressable advertising 
• Addressable TV attribution solutions 
• How two campaign strategies can be tied together in 1 spot buy

YOU'LL HEAR FROM:

• Kelly Perone, SVP, Product Management, Effectv
• Lisa Ahern, VP, Product Marketing, Effectv