Streaming of TV content continues to grow in volume and importance for advertisers, as consumers adopt new devices and services to deliver their favorite shows on their terms. Over the years, Comcast has invested in streaming technology, services and accompanying advertising solutions to meet the needs of consumers and advertising clients alike. Hear from leaders across the Comcast organization about these capabilities and what they have planned for the bold future of TV. 

YOU’LL LEARN: 

• Factors contributing to the growth of streaming TV 
• How innovative advertisers can leverage streaming platforms to reach audiences 
• The ways streaming platforms will evolve and create more opportunities for marketers 
• & More

YOU'LL HEAR FROM:

• Michael Cooper, VP, Media & Entertainment, Effectv 
• Patricia Hadden, Head of Growth Marketing, Peacock
• Colin Petrie-Norris, CEO, XUMO