In this current environment, advertising strategies are adapting to a different set of market dynamics. Upper funnel awareness is key for brands to maintain growth through the pandemic and reach potential customers, but how effective is digital advertising at building brand metrics without being paired with TV? Recently released research finds TV advertising is consistent at providing a halo effect to other forms of advertising. 

YOU’LL LEARN:

• How to drive both short-term and long-term impact for your brand 

• The key to improving digital campaign campaign performance

• Best practices to testing advertising messages before scaling

YOU’LL HEAR FROM: 

• Danielle DeLauro, EVP, VAB
• Jo Kinsella, President, TVSquared 
• Duane Varan, CEO, MediaScience 
• James Rothwell, VP, Brand, Agency & Industry Relations at Comcast Advertising