“The number one question that we face as a marketer and as a business is, ‘Can I trust the data?”. In this episode on our Datavana Podcast, Efrat Ravid (Chief Marketing Officer at Quantum Metric) talks about reliable customer data and how it informs decisions and company direction. “Do we have the right data? And can we look across the entire organization on the same data flow in order to be able to make decisions?”

Having the right data is vital for decision-making, and when companies aren’t aligned on data solutions, businesses are prevented from forming cohesive strategies. “We have data because we want to understand the customer.” Viewing the data from the customer's perspective is the best way to begin to understand the customer addressing their needs and concerns to help your business grow.

Efrat and host Alon Waks also discuss decision-making solutions, and how businesses need to transform user experiences to remain competitive in the digital world we live in.