Today I'm talking with Matt Frenchman, the Co-Founder and CEO of Sugar, a game financing company from London, UK. Matt was previously an investment banker, and in the recent years, he's been building Sugar, a user acquisition financing company for games. In this episode, we talk with Matt about how he's been learning how gaming works, and how he can change dept financing for games. I can tell you that the ROAS of this episode is off the charts! Check out Sugar at https://www.add-sugar.io/