EGGS! The Podcast

Eggs 393: The evolution of a CEO with Jon Morris


Listen Later

Summary

In this episode, Mike Smith and Ryan Roghaar interview Jon Morris, CEO and founder of Fiscal Advocate, discussing his entrepreneurial journey, the evolution of a CEO, the importance of mentorship, and the decision-making process in business.

Jon shares insights on goal setting, differentiation in a crowded market, and the significance of sales and marketing budgets. He emphasizes the need for constant innovation and the importance of tracking success through metrics and KPIs.


Takeaways

  • Surrounding yourself with mentors is crucial for growth.
  • The role of a CEO evolves as the company grows.
  • Execution is often more challenging than generating ideas.
  • Setting clear goals and budgets is essential for success.
  • Differentiation in a crowded market requires unique value propositions.
  • Decision-making is a blend of data and instinct.
  • Investing in innovation is key to staying competitive.
  • Sales and marketing budgets should be prioritized for growth.
  • Tracking metrics helps in understanding business performance.
  • Building a product requires constant feedback and iteration.

  • Chapters

    00:00 Introduction to John Morris and His Journey

    03:22 The Evolution of a CEO: Stages of Growth

    06:06 Learning from Experience: Mentorship and Growth

    09:02 Deciding to Exit: The Sale of Rise Interactive

    12:14 Executing Ideas: The Challenge of Implementation

    14:59 Goal Setting and Accountability in Business

    18:05 Differentiation in a Crowded Market: Rise Interactive's Strategy

    28:15 Recruiting for Success: The Finance Advantage

    29:42 Data-Driven Marketing: The Analytics Revolution

    31:53 Differentiation: The Two Question Test

    35:51 Decision Making: Balancing Data and Instinct

    42:22 R&D: Innovation in Service-Based Businesses

    52:35 Sales and Marketing: Finding the Right Spend


    Credits:

    Hosted by Michael Smith and Ryan Roghaar

    Produced by Ryan Roghaar

    Theme music: "Perfect Day" by OPM 


    The Carton:

    ⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠

    Feature with Zack Chmeis of Straight Method up now! 

    ⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠

     

    The Eggs Podcast Spotify playlist:

    bit.ly/eggstunes


    The Plugs:

    The Show

    eggscast.com

    @eggshow on twitter and instagram


    On iTunes: itun.es/i6dX3pCOn

    Stitcher: bit.ly/eggs_on_stitcher

    Also available on Google Play Music!


    Mike "DJ Ontic":

    Shows and info: ⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠

    @djontic on twitter


    Ryan Roghaar:

    ⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠


    ...more
    View all episodesView all episodes
    Download on the App Store

    EGGS! The PodcastBy Ryan Roghaar and Michael Smith

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    19 ratings