Off The Record with Ann Kristine

Ehdina: "AI Would Replace Tasks, Not People."


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Ehdina began her call center career in 2012 to support her family and transitioned to a digital marketing agency owner during the pandemic, showcasing her resilience.


Ehdina discusses her call center experiences, including rotating schedules, high pressure, and office politics. She also highlights the benefits of robust training, stable income, and the vibrant call center culture.


Discover how her call center background laid the foundation for her agency ownership success. At dapat mong pakinggan ang insights niya sa AI's impact on the BPO industry.


00:00 Introduction and Early Career

00:27 Family Background and Initial Job Experiences

00:43 Challenges and Transitions in the Call Center Industry

02:12 Benefits of Working in a Call Center

04:51 Drawbacks of the Call Center Job

11:05 Transition to Freelancing and Digital Marketing

13:25 Reflections and Advice for Aspiring Call Center Agents

18:50 Fun 'Would You Rather' Segment

22:09 Impact of AI on the Call Center Industry

25:17 Final Thoughts


Call Center Agents: Sawa ka na ba sa “graveyard shifts” at unhealthy habits? Ang solution ng iba, find another work. Ang suggestion ko: Start with education. Here’s my recommended book: https://bit.ly/ireadthisbook3xafterbuyingit

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Off The Record with Ann KristineBy Ann Kristine Peñaredondo