As a business owner you’ve probably heard the word “funnel” to describe the way a potential customer becomes an actual customer; what we call “conversion.” But it’s worth spending a few minutes to talk about just how the funnel works.

The funnel actually describes a potential customer’s journey, from searcher to customer. There are three main parts to the sales funnel.

Top — This is a searcher’s introduction to your brand. It’s where you build brand awareness for your business.

Middle — Call this section “consideration.” The searcher knows who you are. Now you want them to get to know you better; what it is you do in terms of products or services.

Bottom — This is “purchase” or “conversion.” The searcher knows enough about your business and services to convert, if you’re offering a product they need..

Jump in, and leave your thoughts in the comments below!

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