Do you set aside part of your marketing budget for search?

Most businesses — particularly small businesses — don’t. At least, not effectively. And they really, really should.

Here’s what it means when you’re budgeting for search: You’re actually putting dollars behind keywords that relate to your business, so that when someone searches for one of those keywords, your business shows up higher on their search results page.

Jump in, and leave your thoughts in the comments below!

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