In this episode we teach you how to improve CTR

We use a lot of abbreviations in digital marketing, and one of the most important ones is CTR. That’s click-through rate. Your click-through rate is the number of times viewers click through your ad to your site, divided by the number of impressions your ad makes. One impression is when a viewer encounters your ad. So the CTR tells you how many people who viewed your ad decided to visit your site because of it. The higher your CTR, the more engaging you know your ad is.

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