Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B branding, content strategy, and design agency specializing in helping tech and healthcare brave, bold, and memorable brands. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth.

What you’ll learn about in this episode:

In this episode Josh discusses the importance of a well-managed brand rollout and eight mistakes to avoid during that rollout. The mistakes he discusses include:

1. Rolling out your brand with legal issues unresolved
2. Rolling out with key parts of your brand in wet cement
3. Moving forward without having your messaging fully defined and dialed in
4. Losing interest in the brand rollout before 18 months to 3 years has passed
5. Allowing short-term pressures, like quarterly sales goals, dictate strategic direction
6. Letting ease dictate decisions
7. Forgetting the customer in your brand rollout decisions
8. Committing less than 100% to the brand direction

As Josh discusses each of the mistakes, he shares stories about past branding projects and explains how to avoid each mistake.

Additional resources: 

• Josh Dougherty on LinkedIn
• Josh Dougherty’s speaking site
• A Brave New’s website