DishyMix

Eileen Gittens, Blurb on Killed Ideas, Self Publishing & Offline as Amplifier


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Eileen is a a passionate advocate for self publishers. She
created Blurb, an on-demand publishing platform that enables anyone to
design, share, market, and sell bookstore-quality books, out of her own
need to create a small quantity of beautiful books with her own
photography.With over one 1.2 million books produced and '09
revenues approaching $45 million dollars, Eileen is not the only one
who wants to create short-run custom books.Listen as Ellen shares:The big picture overview of the changing book publishing landscape.Blurb's business model and some success stories.How you can self publish and then put your Blurb book in Amazon, Barnes and Noble, etc. How to take your eBooks and manuscripts and turn them from digital product into hard copy books.What
the different categories of books are that are self-published. Which
are the most popular categories (top 3) and which are not yet popular
but Eileen believes will take off in the future because they are such
smart ideas.And three tips that are counter-intuitive that create a successful book using Blurb's technology.Find out about the 80 VC's she kissed to get funding.Steve Hall's Killed Ideas book about agency creative pitches that never got funding.Why offline is an amplifier for the connections we make online. And more, from this smart, clever CEO who took her desire and turned it into your pleasure.
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DishyMixBy Susan Bratton