Einat Sukenik is a ‘rare bird’ who is leading the TradeSquare team with the grace and elegance of a swan, whilst paddling at the rate of knots beneath the surface, building, moulding and disrupting the business model of Australian wholesale.

As the CEO of TradeSquare, Einat was always excited but challenged by the knowing that technology could solve some of the worlds biggest problems, and at scale. And also that the people of every organisation are the most important capital and how the collision of both tech and dynamic people can either be a make or break. 

She explores Start ups as either a vitamin or painkiller, unpacks the art of collaboration, the most important capabilities of startups, culture in a digital world, perceived vs diverse leadership.