Elaf Deyab, co-founder @ Caspa AI shares how AI-generated imagery is affecting e-commerce product photography. With deep expertise spanning engineering, Goldman Sachs, and digital marketing, we unpack the surprising truths about traditional product photography costing brands over $200,000 annually. Discover why hyper-personalisation drives 40% higher conversion rates, how a simple AI upload can replace entire photoshoots spanning multiple countries, and why even established brands often resist fully embracing AI-generated content despite the clear ROI.

This is more than theory — it's a roadmap for dramatically reduced marketing costs, expanded product lines, and culturally-relevant imagery that connects with diverse audiences.

Plus: Could your future shopping experience show products exclusively modelled by people who look like you, in weather conditions matching your location?

🎯 On the Docket:

00:00:00 - The engineering-to-AI founder journey

00:01:20 - Deep learning dissertation that sparked it all

00:05:40 - How Caspa began as an AI photo agency

00:08:30 - Challenges in the competitive AI image space

00:11:40 - Hyper-personalisation driving 40% conversion improvements

00:15:05 - How the Vietnam-US retailer case study transformed their business

00:21:40 - Technical approach: multiple AI models for product accuracy

00:27:30 - Building for future scale and expansion

00:32:00 - The shopping experience five years from now

00:37:40 - Overcoming "AI tourism" and building customer trust

00:45:20 - Advice for female founders and entrepreneurs

00:48:30 - Quick-fire insights on books, productivity and future tech

⚡ Key Points:

• Traditional product photography requires 13+ tools, 5+ employees, and $200k+ annually
• Many businesses fail to realise personalised imagery by demographic boosts conversions by 40%
• Caspa uses 10 different AI models working together to ensure product accuracy and realism
• Creating AI "brand characters" provides a consistent representation across all marketing materials
• The future isn't just about saving money but freeing time to launch more products and grow faster
• AI democratises entrepreneurship, potentially enabling "billion-dollar companies with teams of 5-20 people"
• Data-driven insights across brands will reveal which visual approaches convert best by market

💬 Notable Quotes:

1. "A lot of independent people could do this themselves... who maybe aren't super interested in running crazy unicorn startups but are interested in making more money on the side and having a better work-life balance."
2. "Hyper-personalisation with AI is happening. It's just hands down going to happen."
3. "If somebody questions the churn for a high-growth AI company, maybe they're not looking at the bigger picture."

🔗 Where to find Elaf:

⁠Caspa AI⁠

⁠LinkedIn⁠

📌 Notes:

Elaf studied engineering before joining Goldman Sachs, bringing technical and business expertise

The NFL's Washington Commanders explored using Caspa AI (a surprising use case!)

Sara Blakely (Spanx founder) is Elaf's entrepreneurial inspiration