“Don't underestimate the amount of work involved in being a franchisee. It’s full of grit, twists, and turns.”

Our first guest from the B2B arena! Meet a pioneer in the green “circular economy” space and B2B franchising: Elaine Chow, founder of ChopValue Boston, which boasts a groundbreaking and fascinating value proposition: sustainable wood furnishings and custom architectural features manufactured entirely from recycled chopsticks. 

Join Ab and Vini to learn how her innovative, earth-friendly franchise model is working and growing by promoting supplier diversity and sustainable procurement — and how it’s a proof-of-concept for successful B2B franchising. By redefining “waste” to “resource” —  one chopstick at a time — Elaine and her team vividly exemplify the grit and entrepreneurial spirit in franchise models.