In our conversation today we talk about being financially empowered to be creatively free! Basically, we take a deep dive into her book Arts and numbers. We discuss subjects such as budgeting and how to create discipline around budgeting when you have a varying monthly income throughout the year. We discuss the emotional and psychological hurdles around gauging the worth of your work and building the confidence to ask for it.  We also discuss the thrilling subject of negotiating through price anchoring, which I think all artists should learn to master! We even talk about the advantages of creating a business plan for solo entrepreneurial artists such as singers and so much more! This episode truly is a goldmine!

Elaine Grogan Luttrull, CPA-PFS, AFC® is the founder of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals and organizations. Her workshops and presentations have been featured nationally by groups that support the arts, including Creative Capital, the Pew Center for Arts & Heritage, the Joan Mitchell Foundation, Sundance, Firelight Media, the National YoungArts Foundation, and a variety of state arts councils and commissions.

Elaine spent 10 years in academia, teaching at the Columbus College of Art & Design and serving as the Department Head for Business & Entrepreneurship from 2014-2018. She regularly provides guest lectures for colleges, universities, and conservatories that serve the arts, including the Juilliard School, New England Conservatory, the School of Visual Arts, and the Cleveland Institute of Arts. Before that, Elaine served as the Director of Financial Analysis for The Juilliard School and in the Transaction Advisory Services practice of Ernst & Young in New York.

Elaine is the author of Arts & Numbers and has regularly contributed to industry guides, including Professional Artist magazine, Business of Art from the Center for Cultural Innovation, and Create a Living Legacy from the Joan Mitchell Foundation. She is based in Dublin, Ohio (Kaskaskia and Hopewell indigenous and cultural lands) where she serves on the boards of the Short North Alliance and Healing Broken Circles. Previous board service includes Social Ventures, the Financial Therapy Association, and the Lark Play Development Center.

 

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Books Mentioned:

• Arts & Numbers: A Financial Guide for Artists, Writers, Performers, and Other Members of the Creative Class by Elaine Grogan Luttrull
• The Graphic Artist Guild Handbook: Pricing & Ethical Guidelines by The Graphic Artists Guild 
• A random walk down Wall Street by Burton G. Malkiel
• The richest man in Babylon by George S. Clason
• Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar by Ed Catmull
• The Artist's Guide to Grant Writing: How to Find Funds and Write Foolproof Proposals for the Visual, Literary, and Performance Artist by Gigi Rosenberg
• Dollars and Sense: Money Mishaps and How to Avoid Them by Dan Ariely
• The Midnight Library by Matt Haig

Other Resources:

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