Eldon Sprickerhoff is the Founder of eSentire.

eSentire is the Authority in Managed Detection and Response, protecting the critical data and applications of 2000+ organizations in 80+ countries, representing 35 industries from known and unknown cyber threats.

Eldon is also an author of Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders and a Strategic Advisor at Caledon Ventures.

Takeaways

- Starting eSentire during the Dot-Com Bubble

- Lessons from 20 Years of Business Growth

- Navigating Fundraising Challenges

- Scaling Teams and Managing Growth

- Understanding People Dynamics in Startups

- How to Properly Filter Advice and Mentors

- Revenue Milestones and Business Evolution

- Building a Sales Team for Success

- The Evolution of Sales Messaging

- Navigating Growth and Change

- Advising the Next Generation of Cybersecurity Startups

- The Journey of Writing a Book

- The State of Canadian Tech

Chapters

00:00 The Genesis of eSentire

03:31 Lessons from 20 Years of Business Growth

12:26 Navigating Fundraising Challenges

14:39 Scaling Teams and Managing Growth

17:57 Understanding People Dynamics in Startups

21:11 Valuable Advice and Mentorship Experiences

24:03 Revenue Milestones and Business Evolution

27:24 Building a Sales Team for Success

29:50 The Evolution of Sales Messaging

31:12 Navigating Growth and Change

34:46 Advising the Next Generation of Cybersecurity Startups

39:33 The Journey of Writing a Book

42:42 The State of Canadian Tech

50:51 Personal and Professional Reflections

55:29 Coping with Challenges and Stress

Keywords

eSentire, entrepreneurship, business growth, fundraising, team scaling, startup advice, mentorship, revenue milestones, sales strategies, founder experiences, sales messaging, business growth, cybersecurity startups, writing a book, Canadian tech, personal development, entrepreneurship, stress management, startup journey, mentorship