Imagine standing in a relentless storm—not of wind or rain, but of words, images, and ideas. That’s an election year: a season of narrative chaos, where a fire hose of false information floods our feeds. Competing storylines, each with their own “facts” and values, collide so violently that a shared reality becomes almost impossible to hold onto.
This isn’t just accidental misinformation. Much of it is deliberate disinformation—strategic falsehoods crafted to deceive, influence, and shape democratic outcomes. Campaigns increasingly operate like psychological engineers, designing narratives that tap into our hopes, fears, and identities. When the same event is refracted through opposing narrative lenses, trust dissolves and polarization deepens.


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