Navigating advertising during an election season can be tricky, with higher ad costs and increased sensitivity to public sentiment. In this episode, we sat down with Adam Ortman, founder of Kinetic319, to discuss how brands can maintain visibility and stay relevant while being mindful of these challenges.

Adam shares his insights on crafting creative, nimble campaigns that connect with audiences without stepping into political minefields. We also cover the rising costs of ad inventory during elections, the limitations on political advertising, and alternative channels that brands can leverage to reach their customers. From TikTok’s overstimulation videos to traditional media, we explore how different ad formats can drive results.

We also cover brand safety, the importance of staying authentic, what's going on with X.com (Twitter), and the potential implications of the Google ad tech monopoly trial on the future of search. 

Stay tuned for a rich discussion packed with practical takeaways for any brand preparing for election season and beyond.

Learn more about Adam and Kinetic319 here:
https://kinetic319.com

And you can ask him a question here:
https://ask-kinetic.com

For more insights and services, visit our site:
https://www.8amcreative.com