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Electric Vehicle Demand Is Lagging, and There Is One Reason Why
With Ford’s recent production cut for the F-150 Lightning all-electric pickup, many industry analysts are expressing doubt about the continued growth of demand for EVs in America.
With pickup trucks representing the highest volume and highest profit margin segment in the U.S. auto industry, why is demand for an electric version slowing?
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Want to watch this podcast as a video? End of the Line is available on engineering.com TV along with all of our other shows such as This Week in Engineering, Designing the Future, and, Manufacturing the Future.
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By Engineering.comWith Ford’s recent production cut for the F-150 Lightning all-electric pickup, many industry analysts are expressing doubt about the continued growth of demand for EVs in America.
With pickup trucks representing the highest volume and highest profit margin segment in the U.S. auto industry, why is demand for an electric version slowing?
* * *
Want to watch this podcast as a video? End of the Line is available on engineering.com TV along with all of our other shows such as This Week in Engineering, Designing the Future, and, Manufacturing the Future.