USU Marketing Professor Edwin Stafford and his family have been early adopters of various forms of green technology. They have solar panels and a ground sourced energy system, for example. The next step, they decided, was the purchase of a Tesla electric vehicle as the new family car. Professor Stafford recounts some of their experiences in his article “Bridging the Chasm: An Early Adopter’s Perspectives on how Electric Vehicles Can Go Mainstream,” to be published in June in Sustainability: The Journal of Record.