February 06, 2026

Electrification Podcast 020: The Sensible Approach to Electrification

21 minutes

In this episode of The Electrification Podcast, Phil Jensen, owner of Sensible Heating & Cooling, dives into the competitive landscape of the HVAC industry and why a "one-size-fits-all" mentality often falls short for homeowners. Phil shares his "agnostic" philosophy on home comfort, emphasizing that the ultimate goal is ensuring people stay warm, cool, and comfortable in their homes without suffering—regardless of the specific political or technical path taken to get there.

Key Highlights:

The Learning Curve: With the rise of federal and state incentives, many companies have recently "jumped on the heat pump bandwagon". Phil notes that while some claim heat pumps don’t work in Colorado’s climate, the real issue is often poor installation by inexperienced contractors.

Fixing "The Other Guy's" Work: Phil reveals a growing trend of Sensible being called to repair flawed installations from companies that didn't follow instructions or understand the technology. He contrasts this with Sensible’s decade-plus experience in the field.

Customer-First Consulting: Whether it's a high-investment geothermal system or a traditional gas furnace done right, the focus remains on providing a "concierge approach" to find the best return on investment for the homeowner.

For more information or to discuss your home’s needs, visit Sensibleheat.net.

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