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At the time, the slogan sounded like a confident statement of quality.

In the early 1990s, a well-established appliance brand brought a line that worked perfectly in one market into another, assuming the message would land the same way. Instead, differences in language, tone, and cultural context flipped the meaning, distracting customers from the product itself and turning a straightforward marketing decision into an avoidable setback.

From bsnsBloopers, the longer-form podcast about the business decisions that went completely off the rails, followed by a short debrief breaking down what happened and why.

Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.

For more business stories, visit www.bsnsDAILYpodcasts.com
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