In this episode, Michelle Heisner, Cynthia Cole, and Teisha Johnson explore the potential and risks of Electronic Shelf Labels (ESLs), considering the issue from the perspectives of retailers, brands, and consumers. While ESLs offer benefits like streamlined pricing updates and improved operational efficiency, they also pose legal risks related to privacy issues, technical glitches and antitrust implications. Learn about the importance of assessing these risks and implementing guidelines to ensure compliance in the ever-evolving landscape of retail technology.