What if the future of European electronics hinges on rekindling the pride of 'Made in Germany'? Join Eric and as we explore this  notion with Harald Eppinger from Koh Young Technology at Electronica 2024. As we journey through the evolution of the electronics industry, Harald sheds light on Europe's resilience amidst global shifts, emphasizing the indispensable role of automation and AI in tackling labor shortages and enhancing production quality. Discover why there's cautious optimism for economic recovery beyond 2025 and how innovations are paving the way for the region's manufacturing excellence.

In the second part of our episode, we tackle the rippling effects of the Chips Act across Europe and the US. While initial excitement has faced headwinds, companies such as TSMC and Infineon are navigating these challenges with strategic caution. Despite slower progress, Harald shares his optimism about Europe's potential to emerge as a semiconductor powerhouse, thanks to its outstanding talent and strategic foresight. Tune in as we spotlight the region's drive for independence in semiconductor production, a crucial step toward solidifying its standing in the global electronics arena, amidst current challenges and the promise of future success.

EMS@C-Level at electronica 2024 was hosted by IPC (https://www.ipc.org/)

EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)

You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.