I met Elena Brennan five years ago when I was just starting my own business. I was just beginning to understand the retail landscape and starting to think about brand identity, marketing, sales and everything else a fashion startup thinks about obsessively. I was a part of the Philadelphia Fashion Incubator and Elena came to talk with us about how she started BUS STOP. She was warm and welcoming; opening up to us about the initial years when she launched BUS STOP. I was in awe of how she just jumped into running a boutique but quickly learned how to create a shopping experience that resonated with her clients. Over the years I have watched BUS STOP grow and am so excited to see Elena design her own collection with BUS STOP X. I loved sitting down to chat with Elena about how she followed her dreams and started her beloved shoe store.