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Building trust and culture intentionally is critical for athletic programs and coaches. Things like student advisory councils, coach development, and student/coach collaboration help facilitate this.

Giving student athletes ownership and a voice is empowering and leads to better outcomes. They can provide valuable insights and ideas.

Hiring the right coaches who align with your values and culture is key for ADs. Thorough vetting and interview processes help ensure fit.

Inspired by high school coaches to give back and have a positive impact on kids through athletics

Loves seeing kids succeed and tap into their potential years later due to the impact of coaches/athletics

Know your core values and intentionally integrate them into hiring, interviewing, evaluating coaches

Get student athlete input on coach hiring and regularly through student advisory councils

Facilitate coach and student athlete collaboration (e.g. captains conferences) to align on culture

Onboard student athletes and coaches on expectations and culture

Give them voice through student advisory councils and input opportunities

Give them ownership in the program - it's "our" team

Teach leadership skills and have captains go through training

Encourage and empower them to have conversations with coaches

Align hiring with core values and culture, integrate this into the process

Get student/community input but make decision based on program fit

Vet beyond just references - do your homework

Find coaches who will spend time building relationships at all levels