Elevate and Expand

We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 

0:54 – Answering an audience question

1:45 – Introducing the guest

3:54 – The difference between a business brand and a personal brand

5:15 – Should a new business focus on the business or personal brand? 

7:05 – Myths around branding

8:34 – Getting comfortable sharing your stories online

10:20 – The building blocks of your personal brand

14:33 – How sharing an embarrassing story can lead to opportunity

16:54 – Figuring out what content works for you

20:20 – Next step

*****

Connect with our guest

Website: https://www.brandstylebloom.com/

Instagram: https://www.instagram.com/brand_style_bloom/?hl=en 

LinkedIn: https://www.linkedin.com/in/elizabethdlewis/  

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

On today's episode, Susanne Mariga shares how we can set up the financial side of our businesses for success – including tips for how to work with a bookkeeper, and how to stick with your budget.

1:38 – Not being on top of finances can cost you

2:28 – Meet Susanne

3:04 – Using physics to create a profit

7:01 – Starting small

8:03 – First steps

11:20 – What a bookkeeper does

13:13 – Financial basics for when you have no extra time

14:38 – Susanne’s homework

15:50 – Next step

*****

Check out your Profit Map: profitmap.co 

Connect with our guest: 

LinkedIn: https://www.linkedin.com/in/susannemariga/

Website: https://marigagroup.com/

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

Almost every business needs a team to scale. In this episode, Surabhi Lal shows us the power of fractional team members and how to build trust with our team.

1:43 – Answering an audience question

3:45 – Intros

6:14 – How to prepare to hand off work to a team member

8:49 – Setting expectations

11:24 – How to find your new team member

16:00 – Your first month with the new hire

19:30 – Why it’s important to share your why, and how to motivate your team

23:32 – What to do if you feel like you can’t hire help

Connect with our guest: 

https://www.surabhilal.com

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

Deciding what to charge for your service or product is at the core of your business –– so why does it feel so complicated? Austin L. Church joins Terry to walk through his pricing framework.

1:50 – Being an entrepreneur in the internet age

5:20 – Introductions

7:56 – Handling the mindset piece that makes you lowball your prices

12:10 – Start with what you need

23:05 – How to start upping your prices

*****

Connect with our guest: 

LinkedIn: https://www.linkedin.com/in/austinlchurch/ 

Website: https://www.freelancecake.com/ 

Book: https://www.austinlchurch.com/free-money-book 

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

Effort is only part of building a compelling business – first, you need a strong direction. In this week's episode, Terry does some live coaching with guest Vishal Joseph. They discuss vision-building, journaling, and the brain-altering effect of setting goals. 

2:00 – Introduction

3:09 – Who is an entrepreneur? 

7:40 – Working in your business vs. working on your business

8:50 – The big vision

11:17 – Does money buy happiness?

16:17 – Current challenges

19:29 – What if I fail? 

22:04 – Why vision is important

The vision exercise – https://docs.google.com/document/d/1zT4tuHE-MirR0bWaqrRK4bGngKRqLZCNQ-6L4xa6RTM/edit?usp=sharing 

Learn more from our guest: 

Instagram: https://www.instagram.com/vishaljosephroy/  

LinkedIn: https://www.linkedin.com/in/vishaljosephroy/ 

Newsletter: https://newsletter.vishaljoseph.com/ 

Podcast, Creator Juice: https://creatorjuicepodcast.com/ 

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

Sales is not just a skill for extroverts. Matthew Pollard has literally written the book on sales for introverts – he joins us today to share the story of how he went from awkward introvert to top salesman. 

He’ll also let you in on his system for selling, key do’s and don’ts, and share how good storytelling is a key element of sales. 

3:56 – How to grow your sales skills

6:26 – How Matthew started sales

10:12 – Matthew walks through his sales process

16:37 – How to tell stories without boring your customer with case studies

22:01 – Storytelling, from starting point to end result

24:57 – Self awareness vs. confidence

*****

Connected with our guest:

Website: https://matthewpollard.com/

Book, The Introvert's Edge: https://matthewpollard.com/theintrovertsedge/book

Instagram: https://www.instagram.com/matthewpollardspeaker/

YouTube: https://www.youtube.com/c/Matthewpollard

LinkedIn: https://www.linkedin.com/in/matthewpollardspeakerIf

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

A personal brand is what helps you stand out from the crowd. If we’re being honest, there are probably a lot of people with your expertise – your biggest differentiation factor is you. Today’s guest, Victoria Tollossa, walks us through the basics of personal branding, and how you can get started, even if sharing personal stories still feels uncomfortable to you. 

*****

2:45 – Introduction

3:44 – Starting her business, getting her first client

6:00 – Planning/saving for launch

9:00 – Struggles in entrepreneurship

12:20 – How Victoria learned to test her offerings

14:37 – What she learned from her first couple of clients

16:24 – Client win

19:05 – How to start posting on LinkedIn

20:40 – One lesson Victoria wishes she’d learned sooner

*****

Connect with our guest: 

LinkedIn: 

https://www.linkedin.com/in/victoria-tollossa/ 

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

Ready to turn expertise into revenue? In today's episode, Terry speaks with Kellee Williams about how to start a consulting business, including how to pick your niche, what not to do in your first year, and how to set up an audit that will bring in recurring clients.

***** 

2:00 – Introduction 

5:10 – How to get started as a coach or consultant 

7:15 – Giving yourself flexibility to explore

9:20 – The importance of a framework

11:32 – How to set up your lifestyle for success

14:05 – One lesson Kellee wishes she’d learned sooner

16:20 – Terry’s system for bringing in consultant clients

20:13 – Next step

*****

Learn more from our guest:

LinkedIn:

https://www.linkedin.com/in/justkellee/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appYour 

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

When Yudelka Carrera started her catering business, she says she didn’t know what a W-9 was. What she did have was the ability to attract a loyal team – in today's episode, Yudy shares her experience of growing a business, even through the pandemic.

*****

2:25 – Introductions

4:05 – The importance of community support

6:13 – First few months of business

7:45 – Making the leap to full-time

12:03 – Skills Yudy picked up as an entrepreneur

15:05 – Live coaching 

26:02 – Next Steps

*****

Learn more about our guest: 

Visit her website: 

www.eventsbyyudy.com

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

In our inaugural episode, Terry talks to Sharon Lee Thomy about the process of building a boutique marketing agency that was eventually acquired by Fiverr. Sharon shares what made her make the leap into starting her own business, how she scaled, and mistakes she made along the way.

*****

2:37 – Meet our guest

5:00 – Journey from starting her own business to being acquired by Fiverr

13:50 – The biggest misconception about entrepreneurship

14:47 – Teaching as a sales pipeline

18:50 – Making the most of available resources

21:47 – One thing Sharon wishes she’d learned sooner

24:16 – Next step

*****

Learn more about our guest: 

Visit her website: 

https://www.sltconsulting.co/ 

*****

This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice