This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.com

Today, we’re tackling a crucial piece of your book marketing strategy—writing back cover copy for your nonfiction book. (We’ll cover fiction next time.) This little blurb on the back of your book has a big job to do. It’s what convinces readers to pick it up, flip through, and, hopefully, buy it.

The back cover of a book is not a letter to the reader with a “why I wrote this book” note. It’s marketing copy. An advertisement for the book.

Topics covered in this week’s podcast and article:

* The key elements of effective back cover copy, including a hook, benefits, and a strong call-to-action.

* Common mistakes to avoid.

* Real-life examples of poorly written copy transformed into reader-focused blurbs.

* How AI can help you brainstorm, refine, and polish your back cover text.

* Tools to help you with prepping this for publishing day.

If you’ve already published a book, you can definitely update the cover with new back cover text and update the description on your publishing platform. We learn and grow.

This week’s content is part of what I offer to my coaching clients, so you’ll find the full audio and article behind a paywall.

Unlock exclusive insights and practical strategies to elevate your indie publisher journey—subscribe to access premium content tailored for your success. It costs less per month than one trip to the coffee shop.

Find the full episode at Indie Author Blueprint on Substack.

https://indieauthorblueprint.substack.com