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Many business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that can yield significant returns if approached strategically?

That’s why we wanted to sit down with Tifiny Swedensky, the CEO of Sharp Cookie. She serves as a Fractional CMO for law firms (ours included) and small businesses to help them achieve their growth potential. This discussion is particularly beneficial for law firms that are not yet at the $15 million revenue mark but still need expert guidance to scale their marketing efforts.

Join us to hear Tifiny share her journey into the world of legal marketing, what drove her to start her own company at Sharp Cookie, and how marketing is ultimately an investment. If you’re looking to grow your business and need a little motivation, this show should give you a good look into the evolving landscape of marketing.  

Here’s some of what we discuss in this episode:

0:00 – Intro 

1:10 – How Tifiny got started

4:13 – Great Legal Marketing

5:51 – Going solo

10:22 – Ideas are everywhere, but they must be executed

12:38 – Marketing is an investment

15:48 – Marketing tips for new businesses

19:03 – Getting in touch with Tifiny

Visit us online: https://www.scottvicknair.com/

Watch the Podcast on YouTube: https://bit.ly/3TgD9jP