In this episode of Profit First: Beyond The Book, Tim Seymour is joined by Deb Halliday and Jason Withers to talk openly about what happens when accountants and bookkeepers finally apply Profit First to their own practices.

They share their personal journeys, the challenges of putting client work ahead of their own financial health, and the turning point that came from prioritising profit, tax and cash flow properly. The conversation highlights why Profit First isn’t just a client tool — it’s a non-negotiable foundation for running a sustainable, credible advisory firm.

You’ll hear how ongoing support, accountability and community play a critical role in making Profit First stick, and why continuous refinement — not a one-off implementation — is key to long-term financial control and confidence.

A must-listen for accountants and bookkeepers who want to lead by example and build practices that are profitable, resilient, and stress-free.

1. Why accountants and bookkeepers must apply Profit First to their own business first
2. How Profit First creates clarity, control and predictable cash flow
3. The dangers of neglecting your own financial health for client work
4. Why implementation requires ongoing support and accountability
5. How Profit First reduces tax stress and financial pressure over time